The Difference: Cognitive and Behavioral Psychology plus UX

Cognitive and Behavioral Psychology plus Organic UX is one of the many things that makes us unique as a digital services company. our proprietary methodology helps us deliver the kind of digital services (websites, mobile apps, etc.) our customers (and yoru customers) are going to want to engage with. Tapestry takes Cognitive and Behavioral Psychology and Organic UX processes for concept exploration then pairs with structured development so we can deliver successful products to our customers.


UX is about all users, not just the end users. To fully understand the entire user journey we factor in everyone involved. By incorporating cognitive and behavioral psychology into our organic UX process, you will not only be able to have a very intuitive product but you'll better anticipate their goals and their intent.

We believe that observing and interacting with end users through user research in the effort to understand them isn’t enough.This is why we implement our proprietary cognitive and behavioral psychology methodologies plus organic usability approach to help differentiate us from other companies offering UX services. 

To achieve this we:

  • Guide the solutions organically using Cognitive and Behavioral Psychology. In a product brief, we don’t always prescribe the solution, rather we focus more on describing the context around the problem and suggestions for various strategies.
  • Put all options on the table after kickoff. After the initial product kickoff, we allow the team(s) freedom to explore concepts and discover constraints. By merging development and UX insights and then holding a post-kickoff review to formalize constraints helps gather insight that can prevent a lot of re-work midway through.
  • Factor in "pair design' into your company's and teams' structure. We like to initiate a 'pair design' for richer idea generation and faster problem solving.Pair Design is not just two people with similar or complementary skills riffing off each other, by working in tandem, it finds problems faster and helps you get unstuck more efficiently when you hit a roadblock.
  • Look at your target users. If your company’s employees are similar to your target users, regularly test the product for guerrilla research. Internal feedback and testing builds a solid foundation of usability knowledge that you can expand through further field research.

By Implementing these organic UX principles along with some basic Gestalt principles are just a part of our proprietary process we execute in leveraging trust to increase sales-based conversions for you. Industry standards aren’t necessarily the most emotionally engaging. Learning to properly curate your customer’s experiences, instead of subscribing to a standard is what sets us apart. Coupling emotional and behavioral triggers in some form of cognitive grouping — whether by proximity, similarity via action and or reward  — strengthens the motivation to act on the behavioral cue.

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By Implementing these organic UX principles along with some basic Gestalt principles are just a part of our proprietary process we execute in leveraging trust to increase sales-based conversions for you. Industry standards aren’t necessarily the most emotionally engaging.
 


Learning to properly curate your customer’s experiences, instead of subscribing to a standard is what sets us apart. Coupling emotional and behavioral triggers in some form of cognitive grouping — whether by proximity, similarity via action and or reward  — strengthens the motivation to act on the behavioral cue.

Our disciplined psychological approach to understanding expressed and latent user needs, motivations, opinions and behaviors translates to a more engaging an profitable site for you. Through our proprietary cognitive and behavioral observation methodologies and employing traditional processes such as contextual interviews, we seek to understand workflows, pain points and desired interactions with digital devices, products, applications and services. 

Ultimately our goal is always to match the right method organically to the problem at hand. Some of our research is built on observations from field studies, site visits, contextual interviews, or ethnographic studies, while at other times we incorporate surveys, other self-reporting techniques coupled with psychological profiling of users and the data that was collected. 

To ensure we have covered all bases in the user experience, we also leverage the latest digital and social media tools to gather data and feedback from individuals and research panels, helps us give you customer insight that empowers your success. This offers a 360 view of the user’s experience that we can integrate into other external methods of collecting research artifacts such as digital photos, video clips, Tweets, and mobile posts from target users of interest are adding value to our research projects. 

Whether our team is engaged to assist you in the design of a new digital product or feature, expand an existing product line, address current/potential UX issues or respond to new business opportunities, Tapestry Global Enterprises, LLC. knows what it takes to make your business successful. 

If you are wondering if you should invest in our UX Services or need to find out how we can complement or supplement your UX needs, let our one of our consultants review your current IT services portfolio. Our UX Services Team can walk you through your options and recommend a solution tailored just for your business needs so you can invest with confidence.