In today’s business world, running your start up or small business successfully can be a challenge - especially with all the competitors out there who are doing something similar in your market... even in your city. That's why you should never make any excuse on taking shortcuts when it comes to having a memorable online presence and visibility. In having a site that attract customers, consider these ten reasons why a professional website is important for your start-up or small business.
10. Make a Great First Impression
Today people will Google your business before they visit. Not only that but they will also check online reviews before making any purchase. That’s why you should have a great first impression. Through your website, customers are passing judgment and make their decisions whether or not to take your services. You have less than 10 seconds to get their attention after page load... that's when you have to make it count.
Not having a website for your start up or small business, you may discover that you are steadily losing business to competitors who not only have a site but have started capitalizing off of having a great web design. While you may doubt the validity of the need for a website the likelihood is that your competitors have embraced the reality and are cashing in on the round the clock advertising.
8. Being there 24/7/365 For Your Potential and Existing Customers
Research studies from firms like Gartner have shown that a many people conduct their research on potential products and services online before using it. So by not having a website, you are failing to promote your services within a huge proportion of the market that you competition probably is.
7. Reach New Markets
The obvious is of course being on the web means that you aren’t just a simple local small business anymore, you can effectively business across the world. Undoubtedly, the Internet is the best way to trade both nationally and internationally.
6. Around the Clock Customer Service
By giving answers to customer’s queries on your website, information and sales requests can be processed instantly and automatically. Using contact form people can directly request a quote or any other information even at mid nights and of course you can put up Wikis, FAQs and Answer Bots to fill in those Customer Service gaps when your business is closed.
5. Project Success
For start-ups and small business, a well designed site can make you looked larger and more established than you r competitors. Plus it is the best way of instilling self-confidence as well as setting yourself apart from your competition.
4. Websites are Effective, Affordable and Expandable Way To Market
Whatever you’re selling – products, services, or just yourself – a professionally designed Website is a great way to do it. Websites are can be like a catalog/brochure or webinar that is easily produced, updated, and quickly distributed to your potential customers.
3. Lead Generation and Useful Information
Through your website, you can use forms and surveys to collect information about your customers and prospects or to even solicit important feedback. This information can be further used to maintain a relationship with clientele.
2. Offer Quick Gratifications
At Tapestry Global Enterprises, LLC., we understand that people have a hectic/busy schedules and don’t want to wait for information. A business online can give them what they want, when they want it.
1. No Website = No Business
By now it’s very much clear that if you don't have a website, you’re most likely missing out on new customers who you are in need of the goods and services that you offer. Granted, it’s better to have no website than to have a bad website even though no website means missed opportunities, but a bad website can certainly be worse as it makes your company appear unprofessional.
Tapestry Digital Services knows what it takes to make your business successful. We are committed to help start up and small businesses make a great first impression in their new digital space. Call us today and let one of our Online Design Strategists help you determine how to create the best custom tailored solution for your web success.